Heartland Charm Bar Branding Session

Working with Natalie over the past six months has been nothing short of a freaking blast. Every time we get together, she comes ready with vivid, bold colors and a brand-new vision that pushes the creative envelope in the best way possible. She’s the kind of client who knows exactly who she is and isn’t afraid to show it—and honestly, that makes my job SO much fun.

Her small business is loud, girly, chic, and 10000% her. It’s unapologetically playful, and that energy translates beautifully into every single photo we create together. From hot pink blow-up flamingos to 90’s-style sleepover vibes, Natalie never shies away from bringing her whole personality to the table—and that’s exactly what makes her brand stand out. Each session feels like a celebration of everything she’s built, and I love watching her lean into her creativity so fearlessly.

This most recent session was no different. What I love about working with Natalie is that she trusts the process—she’s always down for something new, whether that’s a playful concept, an unexpected prop, or a fresh spin on a classic branding look. That willingness to experiment is what keeps her images feeling authentic and magnetic. Branding sessions like this are some of my favorites because they go so far beyond just “pretty pictures.” They’re about showing the world who you are, what you stand for, and why people should want to work with you. For Natalie, that means leaning into her bright, bold personality and creating visuals that make her business feel as fun and inviting as she is. And trust me—if you’re scrolling through her content, you can’t help but stop and smile.